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Why Restaurants Should Embrace Social Media Management During the Monsoon Season

Digital Marketing

by Chris Fernandes on June 9, 2024

restaurant in the monsoon

The monsoon season is a transformative time for many, especially in places such as Goa where the rains bring a much-needed respite from the heat. However, for restaurant owners, it can be a period of uncertainty. Reduced foot traffic and the challenges of maintaining operations can be daunting, but it's also a time ripe with opportunity. Here's why restaurants should continue robust social media management during the monsoon season:

1. Delivery Options Keep Business Afloat:

The monsoon may deter diners from visiting in person, but the demand for food delivery skyrockets. By partnering with online delivery platforms such as Swiggy & Zomato, and promoting this service on social media, restaurants can tap into a wider customer base, ensuring a steady stream of orders even when the skies open up.

2. Rainy-Day Offers Attract Customers:

A cleverly crafted monsoon offer can be a beacon for food lovers. Discounts, combo meals, or themed specials can generate excitement and draw attention on social media platforms. Highlighting these offers can entice customers to indulge in the comfort of their homes.

3. Entertainment Keeps Customers Engaged:

For those who brave the weather, an engaging in-restaurant experience can make all the difference. Social media can be used to showcase the cosy ambience of a restaurant filled with board games, books, and warm lighting, making it an inviting space for customers to relax and enjoy.

4. Monsoon-Specific Food Menus:

The monsoon season brings with it a craving for certain foods. Social media is the perfect channel to introduce a seasonal menu featuring hot snacks, soups, and other comfort foods that resonate with the rainy mood, enticing customers to try something new.

5. Hygiene Is Non-Negotiable:

With the increase in humidity, food safety becomes even more critical. Restaurants can use social media to reassure customers about the stringent hygiene measures in place, from proper food storage to the handling processes, building trust and ensuring peace of mind.

cleaning the restaurant

6. Water Safety Matters:

The risk of water-borne diseases is high during the monsoon. Restaurants can educate and inform their customers through social media about the precautions they're taking, such as using boiled and filtered water, to prevent such illnesses.

7. Clean Ambience Builds Trust:

A clean and well-maintained restaurant is always appealing. Regular updates on social media about the cleanliness and hygiene protocols can reinforce customer trust and encourage them to visit or order from the restaurant.

8. Community Support and Engagement:

The monsoon season often brings challenges for the community. Restaurants can use social media to show their support, whether it's by organising food drives, supporting local shelters, or simply sharing important weather-related information. This not only helps the community but also strengthens the bond between the restaurant and its patrons.

9. Leveraging User-Generated Content:

Encouraging customers to share their monsoon dining experiences can be a powerful tool. User-generated content, such as photos or reviews shared on social media, serves as personal endorsements and can attract new customers.

an example of user-generated content for a restaurant's social media

10. Staying Top-of-Mind:

Consistent engagement on social media ensures that the restaurant remains in the public eye. Sharing behind-the-scenes content, staff stories, or simply engaging with customers through comments and messages keeps the restaurant relevant and connected to its customer base.

In conclusion, the monsoon season need not be a time of slowdown for restaurants. With strategic social media management (as done by Geekeno), it can be a period of growth and deepened customer relationships. By staying active online, restaurants can navigate the challenges of the season and emerge stronger, with a loyal and engaged customer base ready to support them come rain or shine.

Get in touch with us today to take your social media presence to the next level and build lasting relations with your customers. Remember, the key is to be proactive, creative, and genuine in your social media interactions to make the most of the monsoon season.