Rachana Infotech approached Geekeno to revamp their existing website, which lacked structure, modern design elements, and user-focused organization. Their earlier site rachanasoft.com, was primarily text-based with minimal visual hierarchy, outdated branding, and limited interactivity. In contrast, the new site rachanatech.in, showcases a modern, clean, and engaging design that better reflects Rachana Infotech's 25+ years of industrial expertise.
Challenges
The previous website faced several critical limitations:
- No defined layout or design structure: Pages were text-heavy and lacked visual hierarchy, making it difficult for users to navigate.
- Weak brand communication: Messaging did not effectively convey the company's scale, experience, or diverse service offerings.
- Poor user experience: Navigation was minimal, and content was not organized by relevance or service type.
- Outdated visual identity: The design did not align with modern corporate or industrial technology standards.
- Limited SEO visibility: Sparse content and lack of on-page optimization resulted in poor search engine rankings.
Our Approach
Geekeno began with a comprehensive design and content audit, identifying gaps in structure, visuals, and messaging. Our goal was to transform a static, text-heavy website into a dynamic, customer-centric platform that reflects innovation and professionalism.
Key Focus Areas
UI/UX Redesign
We implemented a clean, modular layout system that guides users through Rachana Infotech's story — from expertise and services to client portfolio and contact forms. The new design prioritizes clarity and ease of navigation.
Visual Identity & Branding
A modern color palette, typography hierarchy, and consistent design language were introduced to create a visually appealing yet corporate look.
Content Strategy
Content was restructured with SEO-driven clarity — clear headings, service-specific pages, and optimization for keywords like industrial automation solutions, software development services, and funicular systems in India.
Mobile Responsiveness
The new site rachanatech.in was developed to ensure seamless performance across all devices, with fast loading speeds and intuitive mobile navigation.
Trust & Credibility Sections
Dedicated sections for “Clients”, “Associates”, and “Our Team” were added to build credibility and transparency.
Scalability for Future Growth
The website structure supports future blog posts, service expansions, and media galleries without requiring major redesigns.
Results
The revamped site successfully transformed Rachana Infotech's online presence:
- Professional Brand Representation: The new design communicates authority and expertise in industrial automation and technology.
- Improved Navigation & UX: Visitors can easily explore services, view client associations, and contact the company through clear calls-to-action.
- Enhanced SEO Performance: Structured content and optimized metadata have significantly improved search engine rankings.
- Higher Engagement: Visual storytelling and consistent branding have increased user engagement and reduced bounce rates.
- Future-Ready Foundation: The platform is scalable for ongoing updates, blogs, and case studies.
